ETHOSENS started in 2007, by fusing the words “ETHOS”, meaning habit and “SENS”, meaning sense. They are intent to discover the new, by paying close attention to all born from habit, with innovative expression becoming the standard set for the future.ETHOSENS designer Yui Hashimto uses exciting colours, unique cuts and an acute attention to detail to create a strong look, with pieces that can be translated into the individuals own personal style.
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