Made from Plastic was recently fortunate enough to have a chat with Sean Ward, one half of the driving force behind Bespoke Boutique and The Perfect Pad. His latest venture see’s him going solo with a new online store The Unconventional, fastly becoming the mecca for new and emerging talent in emerging talent and design.
What made you want to start the unconventional?
The unconventional was launched to showcase some of the most exciting underground and emerging talent helping them to aid in their development. with a juxtaposition of artisan craftsmanship and avant-garde collections this creates the subtle foundations from which the unconventional was created. offering a new take on what is readily available across the web.
What are you hoping to achieve with it, given the success of bespoke boutique and perfect pad?
I would like to achieve the recognition of being the first place to source the newest and exciting talent emerging from around the world. to put it in a nutshell world domination would be perfect.
what's your favourite store other than your own?
This is a tough one, I think it would have to be Ink Clothing a store that pushes the limit with the collections they sell gains a lot of respect in my eyes.
What is your favourite brand?
My favourite brand at present is uncommon creatures, they're debut collection for this season is absolutely flawless the attention to detail is second to none, plus I am the only UK stockist and one of a handful in the world (shameless plug)
Favourite piece for next season?
Anything from Mjolks SS11 collection, Lars Stoten continually has a well crafted and defined collection that seems to get better and better, the single piece that stands out for me is the cable knit tee.
Who is your personal style icon, fictional or non fictional?
I can never pin it down to just one person as my taste changes and evolves all the time, at the moment it would have to be thom browne the way he changed mens tailoring was genius, and also Colin Firth from Tom Fords Movie a single man. understated class at it's purest.
What's next for the unconventional?
the next steps are to build on what I currently have adding more depth to the family of designers, once I feel the mix is strong enough I would like to launch a pop up shop tour of a few cities in the UK, a few collaborations would great too!
The unconventional was launched to showcase some of the most exciting underground and emerging talent helping them to aid in their development. with a juxtaposition of artisan craftsmanship and avant-garde collections this creates the subtle foundations from which the unconventional was created. offering a new take on what is readily available across the web.
What are you hoping to achieve with it, given the success of bespoke boutique and perfect pad?
I would like to achieve the recognition of being the first place to source the newest and exciting talent emerging from around the world. to put it in a nutshell world domination would be perfect.
what's your favourite store other than your own?
This is a tough one, I think it would have to be Ink Clothing a store that pushes the limit with the collections they sell gains a lot of respect in my eyes.
What is your favourite brand?
My favourite brand at present is uncommon creatures, they're debut collection for this season is absolutely flawless the attention to detail is second to none, plus I am the only UK stockist and one of a handful in the world (shameless plug)
Favourite piece for next season?
Anything from Mjolks SS11 collection, Lars Stoten continually has a well crafted and defined collection that seems to get better and better, the single piece that stands out for me is the cable knit tee.
Who is your personal style icon, fictional or non fictional?
I can never pin it down to just one person as my taste changes and evolves all the time, at the moment it would have to be thom browne the way he changed mens tailoring was genius, and also Colin Firth from Tom Fords Movie a single man. understated class at it's purest.
What's next for the unconventional?
the next steps are to build on what I currently have adding more depth to the family of designers, once I feel the mix is strong enough I would like to launch a pop up shop tour of a few cities in the UK, a few collaborations would great too!
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