Friday 23 October 2009

TRIWA Watches

It is believed that the world’s first plastic watch was designed in Naples, Italy, in a response to the cities high crime rate. Neapolitans wanted to wear classic-style watches without worrying about them being stolen. When the founders of TRIWA visited Naples, they saw the potential in this new design but were tired of the pale colours typical of Scandinavian fashion. Once back in Sweden, they sat at the drawing board and developed the first ever completely orange watch. The Swedes were enthusiastic about the new watch and liked the idea of adding a bit of colour to their outfits. Within a few months, TRIWA had presented an array of colour schemes and set out to add colour to new markets. With its modern material, bold colours and unique designs.

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1 comment:

  1. These watches are really cool and also the image on the top of the page.
    Regards,

    watches in pakistan

    ReplyDelete